Wednesday, November 5, 2014

Lenovo Completes Motorola Acquisition And Strives To Become a robust world Mobile Player


Today, Motorola declared that its acquisition by Lenovo from Google is currently complete. The $2.9 billion acquisition was declared earlier this year, in January. Google bought Motorola quality in 2012 for $12.4 billion, and it's since already oversubscribed Motorola's set-top box division to Arris cluster for $2.35 billion. The smartphone division at the side of two,000 patents was oversubscribed to Lenovo.

Lenovo aforementioned it'll keep the Motorola complete for western markets, that appears like an honest move. The Lenovo complete is largely non-existent within the western mobile markets. Motorola's complete, whereas not as robust because it was within the RAZR days, continues to be remembered lovingly by several. underneath Google's billet, Motorola has conjointly began to improve its image as associate robot OEM.

Three of the factors for its recent success (at least in terms of image, if not sales) were the usage of stock robot (with some of Motorola's own apps, and slightly completely different camera software), the commerce of a high-value phone like the Moto G, and fast updates.

It will be fascinating to ascertain whether or not Lenovo will continue mistreatment those methods, or if it'll commit to produce its own skin on high of robot. Motorola's COO, Rick Osterloh, aforementioned in an exceedingly web log post that he does not believe Lenovo can alter the package on the Motorola phones, however that is one thing that is still to be seen. Lenovo can most likely solely keep that strategy if it believes it works.

Motorola has been losing cash for the past many years, that has conjointly compact its ability to advertise its product properly, which successively light-emitting diode to fewer sales and fewer high discounts. Lenovo is presently the amount one computer trafficker globally, and it ought to have enough cash to strengthen Motorola's position within the mobile market.

The two firms have eight % world market share between them, in step with Strategy Analytics. once Lenovo declared the acquisition in Jan, its chief operating officer Yuanqing rule aforementioned that he hopes Lenovo can surpass each Samsung and Apple within the mobile market.

Lenovo are obtaining three,500 new workers as a part of the deal, with 2,800 from the U.S. alone, though seeing however the producing are affected to China, there is also some layoffs shortly, as is commonly the case with mergers.



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