Tim Cook is usually a nice fellow, but he just just isn't Jobs. Today, most of that launch event magic returned, nevertheless it had not been by Apple rather than in California. Nope, this became Microsoft's day to shine -- a sea change as it were -- because the winds of innovation found the condition of Washington. Unlike Apple, it is not a soul man show; Microsoft's presentation became a team effort, where products were more valuable compared to presenter. I'm hoping Tim Cook and the fruit-logo company were taking notes today.
Windows 8 became a consumer disaster, despite some individuals -- like me -- growing to enjoy it. However, it had been an important UI change that signaled Microsoft's new procedure for Windows. You observe, regardless if you are over a tablet, laptop, desktop, or phone, the idea ended up being have a shared os and experience. Rrt had been which is a good suggestion, just poorly executed.
Windows 10 can be used to avoid wasting your day, however, and from now on Microsoft laid out the main system for that world to view. Unlike Apple, there was no Jedi mind tricks by anyone a-la Steve Jobs. No, Satya Nadella and team simply presented a vision and told customers how a new operating system would assist them to. Unlike Windows 8, this new interface is often more reminiscent of previous version like XP, and 7.
So, why do I say Apple should take notes? Innovation. With Steve Jobs death, innovation has almost disappeared from Apple. Were at the point where iPhones and iPads are merely getting thinner, while OS X just gets prettier. It's all regulated fluff.
Conversely, Microsoft is taken chances and innovating with new ideas and concepts. Did you hear all of the chatter about Windows as being a service? Apple wouldn't know services when it bit it for the buttocks. All of its services are half-assed; iCloud is definitely an abomination.
Microsoft didn't stop at Windows and services, but new useful apps too, such as a new mail client and calendar. As well as Cortana integration from the main system. Shockingly, Microsoft beat Apple in this connection, as Siri continues to be not in OS X. To be hones, Siri is very useless anyway. As a possible iPad owner, I ask her weather, and she can identify me that fairly well, but she's simply too rudimentary to get useful using a desktop.
While iOS has some very nice casual games, Microsoft has one of several largest gaming brands as well as own consoles with Xbox. Soon, Xbox One users are able to stream games to their Windows machines. Maybe Apple provides games to Apple TV at some point. Angry Birds on the hd... yawn!
Moreover, Microsoft took us towards the future with items like Surface Hub and Holo Lens.
While Surface Hub will never be your dream house consumer product, it may have big success inside enterprise -- waters where Apple dare not tread. The closest Apple actually reaches the organization world is executives on iPads and bulky keyboard cases. With Hub, Microsoft will be addressing company and not creating a square executive feel hip in reference to his tablet. Videoconferencing desperately needs innovation and Surface Hub would it be.
The truly futuristic thing, however, is Holo Lens. A virtual reality / hologram manufactured goods makes Google Glass appear like a turd. This is Microsoft's "Yet another thing" moment -- an underlying cause for "oohs" and "ahhs" from viewers -- something Apple hasn't experienced in years. I would not expect you to definitely be giddy over the rumored 12 inch iPad, sorry Mr. Cook.
Yes, Apple still makes a ton of money and possesses legions of loyal followers. True, Windows Phone is usually a laughing stock inside the mobile world, commanding an inconsequential share of the market. That being said, Windows continues to be number one desktop OS, and that should only increase using the relieve Windows 10 -- ndividuals are going to find it irresistible.
Apple innovated while Microsoft napped and paid dearly for purchasing its laurels. The 2015 Microsoft is hungry again, however, plus the tables have turned. The time is right with the company to leapfrog Apple mainly because it now slumbers -- hey, counting everything funds are tiring.
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